My projects
Logo & Identity
Crafting the core mark of a brand. This section focuses on the strategic development of logos and the foundational visual systems, including colour, typography, and core assets, that give a brand its unique and recognisable identity.
The design effectively translates the client's core identity into a simple and memorable mark. The core concept is "The Seed of Legacy." Just as a seed contains the entire potential for a mighty tree, this logo represents the family's foundational values and their potential for expansive, diversified growth across various industries.
The Imbewu Group logo visually embodies its name, "seed," representing a family legacy designed for growth. The core concept is "The Seed of Legacy."
The custom-designed leaf emerging from the 'B' symbolises the initial sprout of a seed, representing potential, life, and ongoing growth. This ties directly into the slogan, "Growing a lifetime of successful businesses.
The colour palette is foundational: brown for the earth and stability, and green for growth and prosperity.
The typography strengthens this identity:
Josefin Sans for "IMBEWU" conveys the elegance and heritage of a family business.
Roboto for "GROUP" establishes a modern, versatile system for all future sub-companies to build upon.
This logo is the seed from which a unified and enduring business family will grow.
Branding & Campaign
Extending the identity into a complete experience. This work showcases the application of a brand system across a campaign's touchpoints, ensuring every piece, from business cards and packaging to digital banners, feels cohesive and tells a unified story.
Print & Communication Design
Design with a tangible impact. Here you'll find work where thoughtful layouts, hierarchy, and typography converge to communicate a clear message, from editorial spreads and brochures to posters and direct mail that engage audiences in the physical world.
Digital Media & Motion
Bringing brands to life on screen. This category explores dynamic and interactive design, from engaging UI/UX elements and social media graphics to animated logos and motion graphics that capture attention and enhance user engagement in the digital space.
